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DOES IT PAY OFF TO BE SOCIALLY RESPONSIBLE? EMPIRICAL AND ACCOUNTING EVIDENCE FROM LISTED COMPANIES

Dubravka Pekanov Starčević
Ivo Mijoč
Josipa Mijoč

Sažetak

Today’s companies are doing business in an environment that, in addition to the financial aspect, evaluates various aspects of their business. One of them includes the responsibility of a company to society as a whole. The main purpose of this paper is to investigate the impact of corporate social responsibility (CSR) on financial performance (profitability). Corporate social responsibility was measured by using a survey questionnaire, while for financial performance, secondary data (i.e., annual reports of investigated companies) were used. The questionnaire was addressed to the Chief Accounting/Financial Officer of Croatian listed companies. The results of correlation and regression analyses show a statistically significant positive association between CSR and financial performance.

Ključne riječi

corporate social responsibility; listed Companies; financial performance; profitability ratios; regression analysis

Hrčak ID:

167851

URI

https://hrcak.srce.hr/167851

Datum izdavanja:

19.10.2016.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.058 *