Prethodno priopćenje
https://doi.org/10.20867/thm.9.1.15
A CONTRIBUTION TOWARDS THE TOURISM DEVELOPMENT STRATEGY OF THE MUNICIPALITY OF PAKOSTANE
Christian Stipanović
orcid.org/0000-0002-1424-0756
; Faculty of tourism and hospitality management, University of Rijeka, Opatija, Croatia
Sažetak
The Municipality of Pakostane is well known for the immense beauty of its landscapes and the manifold features of its natural environment. This is where the Nature Park of Lake Vransko can be found, together with the island of Vrgada, the gateway to the Kornati Islands. The towns of Pakostane and Drage are the tourism gems of the Municipality.
Unfortunately throughout its tourism development, the Municipality has failed to fully valorize its competitive advantages. The Club Mediterranne is regarded as the initiator and generator of change. Scenic spots alone can no longer sufficiently motivate tourist arrivals. What is needed is a concrete development strategy, based on innovated marketing, which will help to form a new tourist product and a recognisable identity. In creating a year-round offer, it is essential to activate all possibilities of tourism development through new elements of the offer. With improved transport routes (newly constructed motorway) and a new tourism policy, Pakostane could become the tourist hit of Dalmatia.
Ključne riječi
development strategy; destination marketing; innovated offer
Hrčak ID:
181605
URI
Datum izdavanja:
30.6.2003.
Posjeta: 1.132 *