hrcak mascot   Srce   HID

Zbornik radova Veleučilišta u Šibeniku, No.3-4/2017 Srpanj 2017.

Stručni rad

THE CULTURE IMPACT ON INTERNATIOAL BUSINESS

Zoran Hercigonja   ORCID icon orcid.org/0000-0002-5823-1915 ; Druga gimnazija Varaždin, Varaždin, Hrvatska

Puni tekst: hrvatski, pdf (88 KB) str. 171-180 preuzimanja: 124* citiraj
APA
Hercigonja, Z. (2017). UTJECAJ KULTURE NA MEĐUNARODNO POSLOVANJE. Zbornik radova Veleučilišta u Šibeniku, (3-4/2017), 171-180. Preuzeto s http://hrcak.srce.hr/184690

Sažetak
New opportunities of development and business expansion in the global market affected the awareness needs and the necessity of cultural values, value systems, behavior and business practices in
different societies and cultures. The success of managers in global business is increasingly dependent on their fl exibility and openness to the values, behavior, opinions and attitudes of culturally
diverse business partners.

Ključne riječi
manager; global business; business partner; value.

Hrčak ID: 184690

URI
http://hrcak.srce.hr/184690

[hrvatski]

Posjeta: 209 *