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In medias res : časopis filozofije medija, Vol.6 No.11 Rujan 2017.

Izvorni znanstveni članak

Using the Image of Republic of Croatia for the Purpose of Tourism Promotion in the East

Jelena Jurišić ; Croatian Studies, Zagreb
Žanina Žigo Kopić ; Faculty of Philosophy, Zagreb
Franka Brajnović ; Dublin, Ireland

Puni tekst: hrvatski, pdf (520 KB) str. 1769-1785 preuzimanja: 24* citiraj
Jurišić, J., Žigo Kopić, Ž., Brajnović, F. (2017). Korištenje imidža Republike Hrvatske u svrhu turističke promocije na istoku. In medias res : časopis filozofije medija, 6(11), 1769-1785. Preuzeto s

The authors conducted a study on how the Croatian National Tourist Board (CNTB) uses the image of the Republic of Croatia for the purpose of tourist promotion in the East, and in the paper the authors propose a communication plan for CNTB for the mentioned markets. A web survey of residents of Georgia, Poland and Thailand on Croatia preceded to creation of a communication plan. The objective of the study was to discover whether the overall image of Croatia at the East is better recognized then its tourist promotion which emphasizes mainly the natural beauty, with the aim of cheaper and better promotion at these, hitherto unexplored markets.

Ključne riječi
communication plan; image; croatian tourism

Hrčak ID: 186425



Posjeta: 54 *