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DIEM : Dubrovnik International Economic Meeting, Vol.3 No.1 Listopad 2017.

Pregledni rad

BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS

Van R. Wood

Puni tekst: hrvatski, pdf (841 KB) str. 694-705 preuzimanja: 15* citiraj
APA
Wood, V.R. (2017). BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS. DIEM : Dubrovnik International Economic Meeting, 3(1), 694-705. Preuzeto s http://hrcak.srce.hr/187423

Sažetak
This paper, guided by the literature concerning vulnerable populations, food deserts and bottom of the pyramid markets, presents a new conceptual model to further our understanding of how businesses can do good, while doing well in under-served/under-nourished/under-employed markets that exist around the world. Practical implication and calls for further research based on the proposed model are also offered.

Ključne riječi
Vulnerable Populations; food deserts; bottom of the pyramid markets

Hrčak ID: 187423

URI
http://hrcak.srce.hr/187423

Posjeta: 34 *