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Place Branding in the Culture of Design

Aleksandar Homadovski


Puni tekst: hrvatski pdf 361 Kb

str. 190-203

preuzimanja: 815

citiraj

Puni tekst: engleski pdf 361 Kb

str. 190-203

preuzimanja: 653

citiraj


Sažetak

The main purpose of the subsequent paper is to understand branded place structures. Comparative analyses are elaborated between product and place branding methods. Structures of branded places are elaborated through the
concept of competitive identity. Elements of location portfolio are listed. Conclusion is made that place branding is partially supported by product branding methods while at the same time it is capable of developing its autonomous forms of expression.

Ključne riječi

competitive identity; culture of design; location portfolio; place branding; regional integrations

Hrčak ID:

54290

URI

https://hrcak.srce.hr/54290

Datum izdavanja:

21.6.2010.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.510 *