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Acta Turistica Nova, Vol.4 No.1 Svibanj 2010.

Izvorni znanstveni članak

GERMAN FOR BUSINESS AS A COURSE IN THE STUDIES OF TOURISM AND HOTEL MANAGEMENT

Ankica Švob

Puni tekst: doc (70 KB), Engleski, Str. 43 - 53 , preuzimanja: 75 *
Puni tekst: doc (86 KB), Hrvatski, Str. 43 - 53 , preuzimanja: 280 *

Sažetak
Many indicators in the tourism market speak in favour of including German in the study programme of tourism and hotel management. Within the entire course of studies, this subject constitutes part of the specialist courses that jointly shape the profile of the modern tourism manager. The business German course achieves this goal through several years of high-quality teaching, a suitable timetable, selecting the most appropriate course books, achieving a number of objectives, and good organisation. During the study, the students – future managers – must master forms of oral and written communication which are important for their future job. However, what makes this course within the study of tourism stand out from traditional business language courses is the systematic education of students in the culture and civilisation of German-speaking countries with a view to encouraging and developing openness to other cultures, and preparing them for successful intercultural communication.

Ključne riječi
course of business German, study of tourism and hotel management

[Hrvatski]

Posjeta: 518 *