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Economic research - Ekonomska istraživanja , Vol. Special Issue No. 2, 2012.

  • Datum izdavanja: 01.12.2012.
  • Objavljen na Hrčku: 19.06.2013.

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Puni tekst

MARKET ORIENTATION, BUSINESS INNOVATION AND HRM IN TOP SLOVENIAN EMPLOYERS (str. 1-20)

Matvež Rašković, Barbara Mörec, Maja Makovec Brenčič
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THE ROLE OF SUBJECTIVE KNOWLEDGE AND PERCEIVED CONSEQUENCES IN SHAPING ATTITUDE AND INTENTION TOWARD DIGITAL PIRACY (str. 21-32)

Mateja Kos Koklic, Domen Bajde, Barbara Culiberg, Irena Vida
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THE SPECIFIC APPEARANCE OF BRAND LOYALTY IN GENERATION Y CONSUMTPTION (str. 33-46)

Szabolcs Pronay, Erzsebet Hetesi
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AN ANALYSIS OF THE REASONS ATTRIBUTED BY SPANISH UNDERGRADUATES TO CSR IN ORGANIZATIONS AND ITS IMPLICATIONS FOR CONSUMER BEHAVIOR (str. 69-82)

José Luis Vázquez, Ana Lanero, Helena M. Alves, Pablo Gutiérrez, M. Purificación García
Prethodno priopćenje


CONSUMERS’ OPINIONS ON GENDER STEREOTYPING IN ADVERTISING (str. 117-126)

Petra Kolman, Ana Tkalac Verčić
Prethodno priopćenje


PERCEPTION OF INTERNET MARKETING ACTIVITIES AMONG STUDENT POPULATION IN CROATIA (str. 127-138)

Željka Marčinko Trkulja
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PRICE DEVELOPMENTS IN THE HOSPITALITY INDUSTRY IN SLOVENIA (str. 139-152)

Sergej Gričar, Štefan Bojnec
Pregledni rad


MARKETING ASPECTS OF SOCIAL NETWORKS (str. 155-174)

Antun Biloš, Ivan Kelić
Pregledni rad


INTERNET MARKETING COMMUNICATION OF TOURIST DESTINATIONS: REVIEW OF DMO WEBSITES IN EUROPE (str. 175-188)

Iva Slivar, Danijela Križman Pavlović
Pregledni rad


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