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Preliminary communication

Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement

Andreja Rudančić- Lugarić ; The Business School of Professional Higher Education, Višnjan, Croatia
Ivan Herak ; The Business School of Professional Higher Education, Višnjan, Croatia
Martina Herak

Fulltext: english, pdf (261 KB) pages 271-284 downloads: 562* cite
APA 6th Edition
Rudančić- Lugarić, A., Herak, I. & Herak, M. (2014). Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement. Ekonomski vjesnik, XXVII (2), 271-284. Retrieved from https://hrcak.srce.hr/132832
MLA 8th Edition
Rudančić- Lugarić, Andreja, et al. "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement." Ekonomski vjesnik, vol. XXVII, no. 2, 2014, pp. 271-284. https://hrcak.srce.hr/132832. Accessed 13 Jul. 2020.
Chicago 17th Edition
Rudančić- Lugarić, Andreja, Ivan Herak and Martina Herak. "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement." Ekonomski vjesnik XXVII, no. 2 (2014): 271-284. https://hrcak.srce.hr/132832
Harvard
Rudančić- Lugarić, A., Herak, I., and Herak, M. (2014). 'Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement', Ekonomski vjesnik, XXVII(2), pp. 271-284. Available at: https://hrcak.srce.hr/132832 (Accessed 13 July 2020)
Vancouver
Rudančić- Lugarić A, Herak I, Herak M. Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement. Ekonomski vjesnik [Internet]. 2014 [cited 2020 July 13];XXVII(2):271-284. Available from: https://hrcak.srce.hr/132832
IEEE
A. Rudančić- Lugarić, I. Herak and M. Herak, "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement", Ekonomski vjesnik, vol.XXVII, no. 2, pp. 271-284, 2014. [Online]. Available: https://hrcak.srce.hr/132832. [Accessed: 13 July 2020]

Abstracts
In the last several years there has been more interest in new segments of tourism, such as business tourism,
on the international tourist market. This share of tourist market represents an exceptionally important segment
of tourist offer, especially within the context of tourist season prolongation, increasing the attractiveness
level of a tourist destination and certain economic effects that are achieved by developing this share
of the tourist market. Specific forms of tourism, such as business tourism, require specific rooms, services,
products, in a word, specific tourist destination, so the strategy of a tourist destination’s positioning for this
segment of tourism must start with the fact that competition is strong and tourist needs are very heterogeneous.
In the last few years, tourism of Istria County has recorded increasing orientation towards the
segment of business tourism. The aim of this paper is to assess, examine the level of business tourism development
in Istria County through the factors of quantitative and qualitative analysis. Based on the analysis of
the current business tourism offer, the paper attempts to indicate the necessity of qualitative improvement
of the business tourism product, and make proposals, visions and goals of the system by which one could
contribute to the development of Istria County as a business tourism destination, which would definitely
attract higher demand, make additional financial effects and reinforce its image on the world tourist market
of business events.

Keywords
Kspecific forms of tourism; business tourism; quantitative and qualitative analysis of the present situation; Istria County

Hrčak ID: 132832

URI
https://hrcak.srce.hr/132832

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