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Preliminary communication

MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES

Aleksandar Erceg   ORCID icon orcid.org/0000-0002-1141-1919 ; Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, Croatia
Ljiljana Kukec ; Croatian Franchise Association, Zagreb, Croatia

Fulltext: english, PDF (258 KB) pages 181-191 downloads: 144* cite
APA 6th Edition
Erceg, A. & Kukec, Lj. (2017). MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik, 30 (1), 181-191. Retrieved from https://hrcak.srce.hr/183618
MLA 8th Edition
Erceg, Aleksandar and Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik, vol. 30, no. 1, 2017, pp. 181-191. https://hrcak.srce.hr/183618. Accessed 5 Jul. 2020.
Chicago 17th Edition
Erceg, Aleksandar and Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik 30, no. 1 (2017): 181-191. https://hrcak.srce.hr/183618
Harvard
Erceg, A., and Kukec, Lj. (2017). 'MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES', Ekonomski vjesnik, 30(1), pp. 181-191. Available at: https://hrcak.srce.hr/183618 (Accessed 05 July 2020)
Vancouver
Erceg A, Kukec Lj. MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik [Internet]. 2017 [cited 2020 July 05];30(1):181-191. Available from: https://hrcak.srce.hr/183618
IEEE
A. Erceg and Lj. Kukec, "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES", Ekonomski vjesnik, vol.30, no. 1, pp. 181-191, 2017. [Online]. Available: https://hrcak.srce.hr/183618. [Accessed: 05 July 2020]

Abstracts
Franchising has been present in the global economy in its current format for more than a hundred years. Companies have used franchising for growing their business and geographical expansion by bridging the distance in partnership with local entrepreneurs. Micro franchising provides a proven business model and a chance for self-employment by exploiting all advantages of franchising on a far smaller scale than traditional franchising. This model also helps potential entrepreneurs with low income to cross certain barriers, establish a sustainable business and create opportunities for new employment with the mentorship of the franchisor. With micro franchising, franchise systems could open locations where franchising in the traditional format would (could) not work and by doing so it could expand their business and gain competitiveness on the market, while at the same time enhancing employment and the development of entrepreneurship.
This paper examines the micro-franchising situation in Croatia and checks if this model of growing business can help in increasing competitiveness of a company and at the same time enhance self-employment. Due to their pioneer work in the field of micro franchising in Croatia, Body Creator and Surf’n’Fries were chosen as practical examples.

Keywords
Franchising; micro franchising; self-employment; competitiveness; Croatia

Hrčak ID: 183618

URI
https://hrcak.srce.hr/183618

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