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Review article

MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE

Vladimir Alexandrovich Davydenko   ORCID icon orcid.org/0000-0001-8389-4254 ; Tyumen State University
Gulnara Fatykhovna Romashkina   ORCID icon orcid.org/0000-0002-7764-5566 ; Tyumen State University
Ruzilya Maratovna Nasyrova   ORCID icon orcid.org/0000-0003-4622-6032 ; Tyumen Petroleum Research Centre

Fulltext: english, pdf (530 KB) pages 697-714 downloads: 1.152* cite
APA 6th Edition
Alexandrovich Davydenko, V., Fatykhovna Romashkina, G. & Maratovna Nasyrova, R. (2017). MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE. Ekonomska misao i praksa, (2), 697-714. Retrieved from https://hrcak.srce.hr/191302
MLA 8th Edition
Alexandrovich Davydenko, Vladimir, et al. "MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE." Ekonomska misao i praksa, vol. , no. 2, 2017, pp. 697-714. https://hrcak.srce.hr/191302. Accessed 21 Oct. 2021.
Chicago 17th Edition
Alexandrovich Davydenko, Vladimir, Gulnara Fatykhovna Romashkina and Ruzilya Maratovna Nasyrova. "MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE." Ekonomska misao i praksa , no. 2 (2017): 697-714. https://hrcak.srce.hr/191302
Harvard
Alexandrovich Davydenko, V., Fatykhovna Romashkina, G., and Maratovna Nasyrova, R. (2017). 'MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE', Ekonomska misao i praksa, (2), pp. 697-714. Available at: https://hrcak.srce.hr/191302 (Accessed 21 October 2021)
Vancouver
Alexandrovich Davydenko V, Fatykhovna Romashkina G, Maratovna Nasyrova R. MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE. Ekonomska misao i praksa [Internet]. 2017 [cited 2021 October 21];(2):697-714. Available from: https://hrcak.srce.hr/191302
IEEE
V. Alexandrovich Davydenko, G. Fatykhovna Romashkina and R. Maratovna Nasyrova, "MODELS OF RUSSIAN CONSUMER BEHAVIOUR: RETAIL UNDER CRISIS PRESSURE", Ekonomska misao i praksa, vol., no. 2, pp. 697-714, 2017. [Online]. Available: https://hrcak.srce.hr/191302. [Accessed: 21 October 2021]

Abstracts
The article deals with socio-economic approach, analysis of empirical research of consumer behaviour of different models in the retail markets in Russia during 2006-2016. Analysis of practice of the Russian retail market is presented in the context of theories which analyse the combination of competition and coordination of dealings of retailers, suppliers, customers, competitors and elites of the regional and federal levels (V. Radaev). The authors based their analysis also on the political-cultural approach (N. Fligstein), which offers a new view on the forms of economic stability and instability in the modern market, where embedded political and institutional processes hold the leading position. As the authorities got involved in global investment and in resolving social conflicts in modern societies, it is necessary to understand that the conditions of the Western sanctions (European Union, United States and other countries), which were introduced because of the conflict in the East of Ukraine, and the Russian response to them also lead to the lock-in effect (D. North), which affected the model of a Russian consumer behaviour. Consumers are not ready to support the import substitution, preferring higher quality and functionality of western analogues, or postponing the purchase. That fact indicates the unwillingness of the Russian industry for import substitution. The decline of customer activity, active savings behaviour, and a sharp reduction of the small business trade are one of the trends in the retail market, which were uncovered by the authors. These changes in the retail market increase the level of social tension.

Keywords
retail; consumer behaviour; socio-economic approach

Hrčak ID: 191302

URI
https://hrcak.srce.hr/191302

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