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Professional paper

CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE

Ivana Bratić ; Veleučilište u Šibeniku, Šibenik, Hrvatska
Ivana Kardum Goleš ; Veleučilište u Šibeniku, Šibenik, Hrvatska
Goran Crnica ; Veleučilište u Šibeniku, Šibenik, Hrvatska

Fulltext: english, pdf (70 KB) pages 183-190 downloads: 111* cite
APA 6th Edition
Bratić, I., Kardum Goleš, I. & Crnica, G. (2020). CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE . Zbornik radova Veleučilišta u Šibeniku, 14 (1-2), 183-190. Retrieved from https://hrcak.srce.hr/241622
MLA 8th Edition
Bratić, Ivana, et al. "CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE ." Zbornik radova Veleučilišta u Šibeniku, vol. 14, no. 1-2, 2020, pp. 183-190. https://hrcak.srce.hr/241622. Accessed 20 Sep. 2021.
Chicago 17th Edition
Bratić, Ivana, Ivana Kardum Goleš and Goran Crnica. "CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE ." Zbornik radova Veleučilišta u Šibeniku 14, no. 1-2 (2020): 183-190. https://hrcak.srce.hr/241622
Harvard
Bratić, I., Kardum Goleš, I., and Crnica, G. (2020). 'CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE ', Zbornik radova Veleučilišta u Šibeniku, 14(1-2), pp. 183-190. Available at: https://hrcak.srce.hr/241622 (Accessed 20 September 2021)
Vancouver
Bratić I, Kardum Goleš I, Crnica G. CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE . Zbornik radova Veleučilišta u Šibeniku [Internet]. 2020 [cited 2021 September 20];14(1-2):183-190. Available from: https://hrcak.srce.hr/241622
IEEE
I. Bratić, I. Kardum Goleš and G. Crnica, "CHALLENGES IN THE PERCEPTION AND TRANSLATION OF ENGLISH BUSINESS TERMS IN THE CROATIAN LANGUAGE ", Zbornik radova Veleučilišta u Šibeniku, vol.14, no. 1-2, pp. 183-190, 2020. [Online]. Available: https://hrcak.srce.hr/241622. [Accessed: 20 September 2021]

Abstracts
We can all witness that the global economy, the use of the Internet and social media have result-ed in a greater number of English business terms circulating on the global level, thus inevitably affecting the Croatian language as well. In this article, the authors observe different translations of certain frequently used business English terms from the course books and differences in their perception in English and Croatian language. These differences may be due to students` immer-sion in the new social and educational environment, their previous knowledge of English lan-guage and their acquisition of new vocabulary for specific purposes during their studies at the Polytechnic of Šibenik.

Keywords
globalization, conceptual meaning, the language in context, social background, translations.

Hrčak ID: 241622

URI
https://hrcak.srce.hr/241622

[croatian]

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