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Review article

Graphic design in search of its identity

Kanupriya Taneja   ORCID icon ; Department of Design, Nirma University, Ahmedabad – 382481, India.

Fulltext: english, pdf (212 KB) pages 17-28 downloads: 133* cite
APA 6th Edition
Taneja, K. (2019). Graphic design in search of its identity. Acta graphica, 30 (2), 17-28.
MLA 8th Edition
Taneja, Kanupriya. "Graphic design in search of its identity." Acta graphica, vol. 30, no. 2, 2019, pp. 17-28. Accessed 15 Oct. 2021.
Chicago 17th Edition
Taneja, Kanupriya. "Graphic design in search of its identity." Acta graphica 30, no. 2 (2019): 17-28.
Taneja, K. (2019). 'Graphic design in search of its identity', Acta graphica, 30(2), pp. 17-28.
Taneja K. Graphic design in search of its identity. Acta graphica [Internet]. 2019 [cited 2021 October 15];30(2):17-28.
K. Taneja, "Graphic design in search of its identity", Acta graphica, vol.30, no. 2, pp. 17-28, 2019. [Online].

To encompass the multitude of activities currently attached to graphic design, scholars, practitioners, and other stakeholders have proposed a range of names in recent times. Owing to the expansion of the role and multiple proposed and prevalent nomenclatures in education and industry, some confusion and identity crisis exists. This study investigates and traces the journey of graphic design, how its roles and functions have evolved with time, and the challenge of assigning a universally acceptable nomenclature encompassing all that graphic design stands for now. Data has been collected from both primary and secondary sources to get a sense of the situation. The secondary sources helped understand the breadth of the problem, views of scholars, practitioners, and the education world. Primary sources helped establish the inconsistencies of nomenclature in graphic design education, mirroring the situation of graphic design’s expanded functions in the profession. Primary information has been collected from the design institutes’ official websites in India, government documents, and reports to understand prevalent names of similar study programmes. The paper calls for shared and renewed efforts by design associations, scholars, practitioners, and educationists to access the profession’s past, present, and future trajectory towards strengthening and reinforcing its identity

graphic design, expanded role & function of graphic design, identity crisis, name change, the scope of graphic design, graphic design education in India

Hrčak ID: 257430


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