Informatologia, Vol. 45 No. 3, 2012.
Izvorni znanstveni članak
THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP
Nataša Demšar Pečak
; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia
Marija Ovsenik
; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia
Sažetak
This article presents a study whose purpose is to determine whether social marketing is the right intervention and motivational approach to resolve problems in a relationship of legal or unmarried heterosexual partners, who are faced with problems such as mutual conflict, inadequate communication, problems of alienation, emotional separation, marriage infidelity, various dependencies, mental or physical violence and problems in raising children. The research has considered the role of social marketing as a new creative approach to intervening and changing attitudes and developing an individual plan with individuals and couples and their social environment.
Ključne riječi
social marketing; prevention programs; partnerships; family patterns; education
Hrčak ID:
87373
URI
Datum izdavanja:
22.9.2012.
Posjeta: 1.529 *