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Review article

The Westernization and Colonization of the African Mind through the Media

Glorija Mavrinac orcid id ; Faculty of Philosophy in Zagreb

Full text: english pdf 430 Kb

page 2385-2400

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The presentation deals with the issue of media imperialism and racism in the novel Americanah (2013) by Chimamanda Ngozi Adichie, Nigerian novelist and writer. The paper starts from the position of electronic colonialism theory about danger of seductive media content. Violent media propaganda and transcription of western media content in Nigerian mass media affects the abandonment of African cultural patterns and forcibly changing behaviors of domicile population. Characters in the Adichie’s novel are great example of the mind colonization and westernization that is followed through the media. In the presentation we will show how media imperialism led to racial fetishism and losing pre-colonial values in african society.


media imperialism, electronic colonialism theory, racism, mind westernization, Chimamanda Ngozi Adichie

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Article data in other languages: croatian

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