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application/pdf10.1080/1331677X.2015.1100841application/pdf10.1080/1331677X.2015.1100841enApplicability of Keller’s brand equity model in the B2B chemical market
Dubravka Sinčić ĆorićDomagoj Jelić
B2B marketingB2B brandsKeller’s brand equity modelchemical industrychemical marketSouth and Eastern European market
Economic Research-Ekonomska Istraživanja, 2015. doi:10.1080/1331677X.2015.1100841
Routledge
10.1080/1331677X.2015.1100841http://dx.doi.org/10.1080/1331677X.2015.11008412015-11-02truewww.tandfonline.com10.1080/1331677X.2015.1100841www.tandfonline.comtrue2015-11-0210.1080/1331677X.2015.1100841application/pdf10.1080/1331677X.2015.1100841enApplicability of Keller’s brand equity model in the B2B chemical market
Dubravka Sinčić ĆorićDomagoj Jelić
B2B marketingB2B brandsKeller’s brand equity modelchemical industrychemical marketSouth and Eastern European market
Economic Research-Ekonomska Istraživanja, 2015. doi:10.1080/1331677X.2015.1100841
Routledge
JournalEconomic Research-Ekonomska Istraživanja© 2015 The Author(s). Published by Taylor & Francis1331-677X1848-96642811006101710.1080/1331677X.2015.1100841http://dx.doi.org/10.1080/1331677X.2015.1100841
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