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“Four Stars Charter Quality” in Charter Service of Croatia

Daniela Gračan   ORCID icon orcid.org/0000-0002-3847-7280 ; Fakultet za menadžment u turizmu i ugostiteljstvu Opatija, Opatija, Hrvatska
Zrinka Zadel   ORCID icon orcid.org/0000-0003-4582-8592 ; Fakultet za menadžment u turizmu i ugostiteljstvu Opatija, Opatija, Hrvatska
Andreja Rudančić Lugarić ; Fakultet za menadžment u turizmu i ugostiteljstvu Opatija, Opatija, Hrvatska

Puni tekst: hrvatski, pdf (272 KB) str. 64-73 preuzimanja: 1.320* citiraj
APA 6th Edition
Gračan, D., Zadel, Z. i Rudančić Lugarić, A. (2011). „FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE. NAŠE MORE, 58 (1-2), 64-73. Preuzeto s https://hrcak.srce.hr/68376
MLA 8th Edition
Gračan, Daniela, et al. "„FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE." NAŠE MORE, vol. 58, br. 1-2, 2011, str. 64-73. https://hrcak.srce.hr/68376. Citirano 29.07.2021.
Chicago 17th Edition
Gračan, Daniela, Zrinka Zadel i Andreja Rudančić Lugarić. "„FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE." NAŠE MORE 58, br. 1-2 (2011): 64-73. https://hrcak.srce.hr/68376
Harvard
Gračan, D., Zadel, Z., i Rudančić Lugarić, A. (2011). '„FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE', NAŠE MORE, 58(1-2), str. 64-73. Preuzeto s: https://hrcak.srce.hr/68376 (Datum pristupa: 29.07.2021.)
Vancouver
Gračan D, Zadel Z, Rudančić Lugarić A. „FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE. NAŠE MORE [Internet]. 2011 [pristupljeno 29.07.2021.];58(1-2):64-73. Dostupno na: https://hrcak.srce.hr/68376
IEEE
D. Gračan, Z. Zadel i A. Rudančić Lugarić, "„FOUR STARS CHARTER QUALITY“ U CHARTER-DJELATNOSTI REPUBLIKE HRVATSKE", NAŠE MORE, vol.58, br. 1-2, str. 64-73, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/68376. [Citirano: 29.07.2021.]

Sažetak
Motivated by the situation at the charter services market, the authors were making effort to emphasize the importance of meeting organized by The Yachtpool. Yachtpool initiative was to introduce a quality standard in charter activity and set aside a reputable charter companies that work professionally and in that way are protecting the reputation of nautical tourism and all the related partners. All reputable charter companies are not Yachtpool partner’s either, but Yachtpool had a vision as part of its Four Stars quality to create a brand and mark of superior quality that customers will access with confidence.
The aim of this paper was from practical examples of business systems knowledge obtained from the charter companies and charter market analysis of the foreign yacht charter agencies, to project specific conclusions regarding these activities in Croatia. Conclusions and test results as well as some subjective opinions are dedicated to all stakeholders that may be helpful in understanding some encouraging and warning indicators.

Ključne riječi
charter service; Four Stars Quality Charter; nautical market; tourist destination; nautical tourism port

Hrčak ID: 68376

URI
https://hrcak.srce.hr/68376

[hrvatski]

Posjeta: 1.822 *