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Original scientific paper

Opportunities and potential threats to Croatian olive oil sector in the European Union

Eva Perica ; Zadar, Hrvatska
Marija Cerjak   ORCID icon orcid.org/0000-0003-0696-4364 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Ornella Mikuš   ORCID icon orcid.org/0000-0001-8116-3159 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Fulltext: croatian, pdf (453 KB) pages 73-88 downloads: 1.810* cite
APA 6th Edition
Perica, E., Cerjak, M. & Mikuš, O. (2010). Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji. Pomologia Croatica, 16 (3-4), 73-88. Retrieved from https://hrcak.srce.hr/69039
MLA 8th Edition
Perica, Eva, et al. "Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji." Pomologia Croatica, vol. 16, no. 3-4, 2010, pp. 73-88. https://hrcak.srce.hr/69039. Accessed 31 Jul. 2021.
Chicago 17th Edition
Perica, Eva, Marija Cerjak and Ornella Mikuš. "Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji." Pomologia Croatica 16, no. 3-4 (2010): 73-88. https://hrcak.srce.hr/69039
Harvard
Perica, E., Cerjak, M., and Mikuš, O. (2010). 'Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji', Pomologia Croatica, 16(3-4), pp. 73-88. Available at: https://hrcak.srce.hr/69039 (Accessed 31 July 2021)
Vancouver
Perica E, Cerjak M, Mikuš O. Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji. Pomologia Croatica [Internet]. 2010 [cited 2021 July 31];16(3-4):73-88. Available from: https://hrcak.srce.hr/69039
IEEE
E. Perica, M. Cerjak and O. Mikuš, "Mogućnosti i potencijalne prijetnje hrvatskom maslinarstvu u Europskoj uniji", Pomologia Croatica, vol.16, no. 3-4, pp. 73-88, 2010. [Online]. Available: https://hrcak.srce.hr/69039. [Accessed: 31 July 2021]

Abstracts
The aim of this paper was to determine opportunities and potential threats to Croatian olive oil sector after the accession to the European Union. Olive oil balance was done based on available statistical data; the expectations of experts regarding domestic olive oil market after the accession were collected by means of expert interviews. Based on SWOT analysis of domestic olive oil sector, strategies for further development of the sector were proposed. Research results show strong growth of the Croatian olive oil sector in the last fifteen years, but this is still not enough to become competitive in the EU market. The main advantages of domestic olive oil sector are
high quality of produced oil, long-standing tradition of olive oil production, indigenous varieties of olive trees, and great potential for organic production. Potential threats after the accession to the EU are further market liberalization meaning increased competition and reduction of selling prices, insuffcient adaptation to new market conditions, and the interest of foreigners for buying the Croatian olive groves. Further development of the sector should focus on preparation of olive oil producers to new market conditions, better business cooperation within the sector, protection of geographical indications of olive oils, taking maximum advantage of tourist consumption, and improved promotion including education of consumers on olive oil benefits.

Keywords
Croatian olive oil sector; EU; SWOT analyses; development strategies

Hrčak ID: 69039

URI
https://hrcak.srce.hr/69039

[croatian]

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