Prethodno priopćenje

Knowledge based systems in sales decision making

Damir Ivković
Marijana Zekić-Sušac

Sažetak

The paper deals with modeling knowledg based systems with the aim of increasing the quality of decision
making in the segment of wholesales. Expert systems, as a techinque of knowledge based systems, are
computer programs that use the knowledge from an expert in a specialized area in purpose of decision
support. A review of previous research of knowledge based systems in sales is given in the paper, as well
as the possibilities of their adjustment to the user needs and preferences. In order to test those abilities,
an expert system aimed for decision support in the process of selling goods to a certain customer is designed.
The suggested knowledge base uses production rules to represent knowledge. By using the expert
system shell ExSys Corvid, an expert system is built which showed in its testing phase that it is possible to
make the sale process faster and more efficient. Some benefits and limitations of the suggested system are
discussed in the paper.

Ključne riječi

Hrčak ID:

70560

URI

https://hrcak.srce.hr/70560

Datum izdavanja:

10.7.2011.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.393 *