Pregledni rad
The Usage of 2D Codes in Marketing Practices
Toni Podmanicki
Davorin Turkalj
Sažetak
Barcodes, which are used for the labelling and identification of products, have been used as the foundation
for the development of new symbols, two-dimensional barcodes (usually called 2D codes). These
codes are capable of receiving large amounts of data in a small area, and data stored in them can be read
by means of mobile devices. They usually contain information such as web addresses, text, contacts and
similar data that encourage users to interact in order to obtain the desired information, entertainment,
discount, reservation, and even do their shopping. The possibility of connecting the physical and digital
world by means of 2D codes has led marketing professionals to face new challenges in the development
of strategies in mobile marketing. Many companies recognized the potential of the above technology very
early, in its initial phase, and they use it now in their activities. This paper aims to emphasize the importance
of knowing this technology and its advantages by providing examples in marketing practices.
Ključne riječi
marketing; 2D codes; mobile devices
Hrčak ID:
70565
URI
Datum izdavanja:
10.7.2011.
Posjeta: 2.297 *