Acta turistica, Vol. 22 No. 1, 2010.
Prethodno priopćenje
PLANNING AND DEVELOPMENT OF INVESTMENT PROJECTS IN CROATIA'S HOTEL INDUSTRY
Sanja Čizmar
; Horwath i Horwath Consulting, Zagreb, Hrvatska
Mato Bartoluci
; Ekonomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Marko Vusić
; Adria turistički projekti d.o.o., Zagreb, Hrvatska
Sažetak
The authors point out the aspects of tourism and hotel industry development connected with the sustainability of development as well as with social, economic and other development impacts. The paper outlines numerous tourism development impacts on the community and the fact that hotel industry is an industry based on a high level of venture capital. Therefore, the authors examine the components of management model of investment and development process in hotel industry. The authors identify the goals, phases and stakeholders in the planning and development process of investment projects in hotel industry. This is a highly complex process that involves many stakeholders, different specialities, a lot of phases and it lasts a long time. Furthermore, there is always a conflict between the interests of private investors and public interest. Therefore, the paper identifies the necessity to establish the efficient coordination between all the stakeholders and activities within the process. Management practice of investment and development projects in Croatia's hotel industry are examined. An empirical survey which was carried out on the sample of the leading hospitality companies in Croatia has proven the necessity to establish the companies specialized in managing investment processes in the hotel industry. Furthermore, the paper analyses the development of tourism and hotel industries in accordance with the sustainability principles, and points out the necessity to respect the legal framework and spatial planning standards which are determined by the public sector.
Ključne riječi
hotel industry; management of investments; investment projects; planning; Croatia
Hrčak ID:
70765
URI
Datum izdavanja:
1.6.2010.
Posjeta: 4.329 *