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General model of small entrepreneurship development in tourism destinations in Croatia

Marija Ivaniš ; Faculty of Tourism and Hospitality Management, Opatija, Croatia

Puni tekst: engleski, pdf (308 KB) str. 231-250 preuzimanja: 3.752* citiraj
APA 6th Edition
Ivaniš, M. (2011). General model of small entrepreneurship development in tourism destinations in Croatia. Tourism and hospitality management, 17 (2), 231-250. Preuzeto s https://hrcak.srce.hr/75217
MLA 8th Edition
Ivaniš, Marija. "General model of small entrepreneurship development in tourism destinations in Croatia." Tourism and hospitality management, vol. 17, br. 2, 2011, str. 231-250. https://hrcak.srce.hr/75217. Citirano 24.06.2019.
Chicago 17th Edition
Ivaniš, Marija. "General model of small entrepreneurship development in tourism destinations in Croatia." Tourism and hospitality management 17, br. 2 (2011): 231-250. https://hrcak.srce.hr/75217
Harvard
Ivaniš, M. (2011). 'General model of small entrepreneurship development in tourism destinations in Croatia', Tourism and hospitality management, 17(2), str. 231-250. Preuzeto s: https://hrcak.srce.hr/75217 (Datum pristupa: 24.06.2019.)
Vancouver
Ivaniš M. General model of small entrepreneurship development in tourism destinations in Croatia. Tourism and hospitality management [Internet]. 2011 [pristupljeno 24.06.2019.];17(2):231-250. Dostupno na: https://hrcak.srce.hr/75217
IEEE
M. Ivaniš, "General model of small entrepreneurship development in tourism destinations in Croatia", Tourism and hospitality management, vol.17, br. 2, str. 231-250, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/75217. [Citirano: 24.06.2019.]

Sažetak
Small tourist enterprises on the local level lack favourable and «friendly» business environment which would enable larger investments in increasing the quality of their products, strengthening
the market position of its products, optimal use of resources and specialisation, which would create pre-requisites for generation of new added values, in order to to achieve a more respectable market position, which has been seriously threatened by large corporations as a result of globalisation rise. Competitiveness of local small entrepreneurs in tourist destinations which operate in the global business environment will increasingly depend on the ability to co-operate and form partnerships on the local level. Competitiveness of any tourist destination in relation to others will in the future depoend on the effectiveness of its tourist clusters. The main aim of this
paper is to show how can tourism cluster of small entrepreneurs be possible model for small entrepreneurship development in tourist destinations in Croatia and how it can increase its competitiveness (case of Labin-Rabac tourist destination). The purpose of this paper is to
emphasize the importance of clustering in the tourism sector, and highlight key advantages and benefits of establishing tourist cluster for its cluster members and tourist destination. Basic hypotesis: pooling of small entrepreneurs into tourism clusters is the base of the most efficient way to achieve future development of tourist destinations in order to achieve more competitive tourism.

Ključne riječi
Tourism Cluster; Small Entrepreneurs; Competitiveness Diamond; Cooperative; Tourist Destination

Hrčak ID: 75217

URI
https://hrcak.srce.hr/75217

Posjeta: 4.001 *