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The role of text genres offer and authorisation/approval in management communication

Suzana Jurin   ORCID icon orcid.org/0000-0002-1241-1902 ; Faculty of Arts and Sciences Rijeka, Croatia

Puni tekst: engleski, pdf (136 KB) str. 251-265 preuzimanja: 453* citiraj
APA 6th Edition
Jurin, S. (2011). The role of text genres offer and authorisation/approval in management communication. Tourism and hospitality management, 17 (2), 251-265. Preuzeto s https://hrcak.srce.hr/75219
MLA 8th Edition
Jurin, Suzana. "The role of text genres offer and authorisation/approval in management communication." Tourism and hospitality management, vol. 17, br. 2, 2011, str. 251-265. https://hrcak.srce.hr/75219. Citirano 20.06.2019.
Chicago 17th Edition
Jurin, Suzana. "The role of text genres offer and authorisation/approval in management communication." Tourism and hospitality management 17, br. 2 (2011): 251-265. https://hrcak.srce.hr/75219
Harvard
Jurin, S. (2011). 'The role of text genres offer and authorisation/approval in management communication', Tourism and hospitality management, 17(2), str. 251-265. Preuzeto s: https://hrcak.srce.hr/75219 (Datum pristupa: 20.06.2019.)
Vancouver
Jurin S. The role of text genres offer and authorisation/approval in management communication. Tourism and hospitality management [Internet]. 2011 [pristupljeno 20.06.2019.];17(2):251-265. Dostupno na: https://hrcak.srce.hr/75219
IEEE
S. Jurin, "The role of text genres offer and authorisation/approval in management communication", Tourism and hospitality management, vol.17, br. 2, str. 251-265, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/75219. [Citirano: 20.06.2019.]

Sažetak
The purpose of this paper is to present and analyse text genres offer and authorisation/approval as unilateral text types that are mostly used for communication purposes in tourism and hospitality management. This analysis will show a specific communication model of
management. The paper starts with an introduction that leads to argumentation of text within LSP and discusses the text as a tool in management of tourism and hospitality corporations and corporations in general. Further, this paper gives shortly the methodolgy of corpus description and classification of commisives. Unilateral commisives, their function and definition is discussed, and afterwards follows the analysis of text genre offer and authorisation/approval used in corporations and companies. The conclusion gives the main characteristics of unilateral text genres in corporative communication and also gives characteristics of communication models used by management. The corpus for this study includes examples of texts which are used for communication purposes in corporations. Text genres offer and authorisation/approval are characterized as unilateral text subtypes. This paper provides a linguistic analysis of the text
and text genres. Every text will be analysed within three levels. Text genres are crucial for gaining success in corporate communication. Depending from the type of corporate ideology and philosophy, text genres offer and authorisation/approval show characteristics on the micro and macro structural level, they show specific vocabulary, grammatical structures and syntax in communication. Communicative function and implementation of communication in written discourse is discussed in this paper. Available sources and references on this topic are based on text linguistics and analysis of general text genres. However, little has been published and no research of text genres used in corporations (as specialized text genres) has been conducted in
Croatian so far.

Ključne riječi
Management of companies and corporations; management in tourism and hospitality; specific communication models of corporation management and tourism and hospitality management; text genres; text types; unilateral commissives

Hrčak ID: 75219

URI
https://hrcak.srce.hr/75219

Posjeta: 607 *