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Pregledni rad

Marketing on social networks

Marija Stanojević ; Faculty of Humanities and Social Sciences, Zagreb, Croatia

Puni tekst: hrvatski, pdf (183 KB) str. 165-180 preuzimanja: 9.230* citiraj
APA 6th Edition
Stanojević, M. (2011). Marketing na društvenim mrežama. MediAnali, 5 (10), 165-180. Preuzeto s https://hrcak.srce.hr/77905
MLA 8th Edition
Stanojević, Marija. "Marketing na društvenim mrežama." MediAnali, vol. 5, br. 10, 2011, str. 165-180. https://hrcak.srce.hr/77905. Citirano 18.11.2019.
Chicago 17th Edition
Stanojević, Marija. "Marketing na društvenim mrežama." MediAnali 5, br. 10 (2011): 165-180. https://hrcak.srce.hr/77905
Harvard
Stanojević, M. (2011). 'Marketing na društvenim mrežama', MediAnali, 5(10), str. 165-180. Preuzeto s: https://hrcak.srce.hr/77905 (Datum pristupa: 18.11.2019.)
Vancouver
Stanojević M. Marketing na društvenim mrežama. MediAnali [Internet]. 2011 [pristupljeno 18.11.2019.];5(10):165-180. Dostupno na: https://hrcak.srce.hr/77905
IEEE
M. Stanojević, "Marketing na društvenim mrežama", MediAnali, vol.5, br. 10, str. 165-180, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/77905. [Citirano: 18.11.2019.]

Sažetak
Social networks such as Facebook, MySpace, LinkedIn, YouTube, Flicker, Digg, Foursqare and many others, have changed the way the demographic population of people under 35 years are communicating (or are not communicating?) with the world, how do they shopp and how they inform . This is wasthe era of digital lifestyle!
Internet has become an important marketing medium, which will in future be an indispensable factor in every business. With Social Networks there have been significant changes in marketing in the way companies communicate with customers.
Also, social networks and their members are not just students and younger people looking for leisure, sharing various multimedia, there are more and more intellectuals and business people from around the world.
The aim of this paper is to provide insights and summarize information on the possibilities of Internet Marketing combined with social networks.

Ključne riječi
social networks; marketing; Facebook; viral marketing; guerilla marketing

Hrčak ID: 77905

URI
https://hrcak.srce.hr/77905

[hrvatski]

Posjeta: 14.365 *