Izvorni znanstveni članak
STRATEGIC PLANNING UNDER UNCERTAINTY: BUILDING THE METAMODEL
Željko Dobrović
; Research and Development, Institute for Defense Studies, Ministry of defense, Croatia
Sažetak
The rate of changes in an organization 's environment has increased significantly since the beginning of the information age. The traditional strategic planning process is not sufficient any more for a leading of the organization over time. SWOT analysis and residual uncertainty determining methods have appeared and they are helpful tool when overcoming the insufficiencies of traditional strategic planning. The beginning of the strategic planning cycle is one milestone where these methods should be implemented. Furthermore, they should be implemented at the beginning of each significant activity within strategic plan. Strategic planning, SWOT analysis, and residual uncertainty determining are considered as a whole, which is prerequisite for gathering all three of these methods into one methodology. A methodology is developed step by step through the definition of the metamodel, which is built by following the phases of strategic planning cycle. The proposed metamodel represents the data from the perspective of the strategic planning process, white the process and dynamic perspectives are not considered. The proposed metamode/ makes il easier to understand the strategic planning process, and at the same time logically connects all data the that has been generated through the strategic planning cycle. Furthermore, the data perspective of the metamodel can be used as a basis for the database schema development, in which the data generated by this process could be kept and updated. The proposed metamodel is not necessarily the final product. It could be further developed by adding more entities that will keep some other data, e.g. the results obtained by using some analytical tools for dealing with uncertainty.
Ključne riječi
strategic planning; SWOT analysis; residual uncertainty; strategy; decision-making; methodology; metamodel; automated tools
Hrčak ID:
78457
URI
Datum izdavanja:
11.6.2001.
Posjeta: 2.782 *