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The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy

Dubravka Sinčić Ćorić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Nina Pološki Vokić ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Puni tekst: engleski, pdf (94 KB) str. 87-105 preuzimanja: 1.767* citiraj
APA 6th Edition
Sinčić Ćorić, D. i Pološki Vokić, N. (2009). The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy. Zagreb International Review of Economics & Business, 12 (2), 87-105. Preuzeto s https://hrcak.srce.hr/78703
MLA 8th Edition
Sinčić Ćorić, Dubravka i Nina Pološki Vokić. "The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy." Zagreb International Review of Economics & Business, vol. 12, br. 2, 2009, str. 87-105. https://hrcak.srce.hr/78703. Citirano 05.04.2020.
Chicago 17th Edition
Sinčić Ćorić, Dubravka i Nina Pološki Vokić. "The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy." Zagreb International Review of Economics & Business 12, br. 2 (2009): 87-105. https://hrcak.srce.hr/78703
Harvard
Sinčić Ćorić, D., i Pološki Vokić, N. (2009). 'The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy', Zagreb International Review of Economics & Business, 12(2), str. 87-105. Preuzeto s: https://hrcak.srce.hr/78703 (Datum pristupa: 05.04.2020.)
Vancouver
Sinčić Ćorić D, Pološki Vokić N. The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy. Zagreb International Review of Economics & Business [Internet]. 2009 [pristupljeno 05.04.2020.];12(2):87-105. Dostupno na: https://hrcak.srce.hr/78703
IEEE
D. Sinčić Ćorić i N. Pološki Vokić, "The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy", Zagreb International Review of Economics & Business, vol.12, br. 2, str. 87-105, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/78703. [Citirano: 05.04.2020.]

Sažetak
The paper analyses the triad of internal marketing (IM), internal communications (IC) and human resource management (HRM) parallely, which was not the prior interest of academics (so far only the dyads of those concepts were analyzed). The scopes, overlaps and differences between the three concepts are analyzed. By combining three before mentioned concepts a holistic internal marketing philosophy is described. The main conclusions are that a holistic internal marketing philosophy is grounded in a relationship marketing theory, that it does not rely solely on traditional marketing concepts and tools, and that it synergizes on three functional areas (IC, HRM and marketing).

Ključne riječi
internal communications; human resource management; internal marketing; marketing concepts; holistic internal marketing philosophy

Hrčak ID: 78703

URI
https://hrcak.srce.hr/78703

Posjeta: 2.165 *