Pregledni rad
Status overview and prospects of citrus growing in Croatia
Josip Gugić
; Veleučilište „Marko Marulić“, Knin, Hrvatska
Luka Cukrov
; Šižgorićeva 7, 21000 Split, Hrvatska
Sažetak
The aim of this paper was to determine the status of production capacity and citrus production in the Republic of Croatia, the market and consumption of citrus fruits, foreign trade, as well as institutional and legislative framework of the Croatian citrusgrowing. Basic factors have been identified by the use of SWOT, and they make an impact or may make an impact on the development prospects of the Croatian citrus production in the process to accession to the European Union. SWOT analysis results indicate that strategic development activities should be oriented to the maximum use of self-sufficiency, export orientation of domestic production of mandarins, efficient mandarin fruit purchase system and the existing institutional support to citrus-growing by harmonisation with citrus market standards. In this way citrus-growing competitive quality in Croatia should increase, with the aim of avoiding the threat of the global institutional and market pressure.
Ključne riječi
citrus-growing; SWOT analysis; development; prospect
Hrčak ID:
78915
URI
Datum izdavanja:
10.3.2012.
Posjeta: 2.775 *