hrcak mascot   Srce   HID

Prethodno priopćenje

CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES

Ariana Nefat
Mauro Dujmović

Puni tekst: engleski, pdf (1 MB) str. 176-190 preuzimanja: 1.697* citiraj
APA 6th Edition
Nefat, A. i Dujmović, M. (2012). CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES. Economic research - Ekonomska istraživanja, 25 (1), 176-190. Preuzeto s https://hrcak.srce.hr/80020
MLA 8th Edition
Nefat, Ariana i Mauro Dujmović. "CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES." Economic research - Ekonomska istraživanja, vol. 25, br. 1, 2012, str. 176-190. https://hrcak.srce.hr/80020. Citirano 28.03.2020.
Chicago 17th Edition
Nefat, Ariana i Mauro Dujmović. "CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES." Economic research - Ekonomska istraživanja 25, br. 1 (2012): 176-190. https://hrcak.srce.hr/80020
Harvard
Nefat, A., i Dujmović, M. (2012). 'CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES', Economic research - Ekonomska istraživanja, 25(1), str. 176-190. Preuzeto s: https://hrcak.srce.hr/80020 (Datum pristupa: 28.03.2020.)
Vancouver
Nefat A, Dujmović M. CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES. Economic research - Ekonomska istraživanja [Internet]. 2012 [pristupljeno 28.03.2020.];25(1):176-190. Dostupno na: https://hrcak.srce.hr/80020
IEEE
A. Nefat i M. Dujmović, "CHILDREN’S ADVERTISING ON TELEVISION AND THEIR CONSUMER SOCIALISATION: PARENTS’ ATTITUDES", Economic research - Ekonomska istraživanja, vol.25, br. 1, str. 176-190, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/80020. [Citirano: 28.03.2020.]

Sažetak
One of the most controversial issues in marketing is marketing towards children. Beginning with the analysis of the process of children’s involvement in consumption, child’s ability to understand and critically respond to an advertisement, parents’ attitudes to children’s advertising and possible directions and solutions to the problem of advertising to children the article empirically examines parents’ attitudes towards television advertising. Research results include parents of children aged between 10-12 and indicate that parents in general have no positive attitude to advertising to children and show mild interest for the prohibition of television advertisements.

Ključne riječi
advertising to children; TV advertising; consumer socialization; parents’ attitudes

Hrčak ID: 80020

URI
https://hrcak.srce.hr/80020

[hrvatski]

Posjeta: 3.368 *