Drvna industrija, Vol. 63 No. 2, 2012.
Izvorni znanstveni članak
https://doi.org/10.5552/drind.2012.1129
A Comparative Analysis of Consumer Attitudes on the Use of Wood Products in Slovenia and Croatia
Manja Kitek Kuzman
; Biotehnički fakultet Sveučilišta u Ljubljani, Slovenija
Darko Motik
; Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska
Kristina Bičanić
; Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska
Richard Vlosky
; Državni sveučilišni poljoprivredni centar u Louisiani, Sjedinjene Američke Države
Leon Oblak
; Biotehnički fakultet Sveučilišta u Ljubljani, Slovenija
Sažetak
In this paper, we compare consumer perceptions and attitudes in the wood products sectors in Slovenia and Croatia presenting them on the basis of a random sample of Slovenian and Croatian citizens between the age of 25 and 65. Data were collected using the computer assisted telephone interviewing method (CATI). The results suggest that, generally, there is a positive perception regarding the use of wood in both countries. The study results can potentially be a good basis for creating awareness-raising campaigns on the advantages of using wood in both countries.
Ključne riječi
consumers; public opinion; timber construction; furniture industry; market potential; Croatia; Slovenia
Hrčak ID:
83466
URI
Datum izdavanja:
25.6.2012.
Posjeta: 2.382 *