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The Development Concept in Function of the Competitiveness of Marina Frapa Rogoznica

Christian Stipanović   ORCID icon orcid.org/0000-0002-1424-0756 ; Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Daniela Gračan   ORCID icon orcid.org/0000-0002-3847-7280 ; Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Metka Bradetić ; Zagrebačka banka d.d., Zagreb

Puni tekst: hrvatski, pdf (237 KB) str. 61-69 preuzimanja: 1.966* citiraj
APA 6th Edition
Stipanović, C., Gračan, D. i Bradetić, M. (2012). KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA. NAŠE MORE, 59 (1-2), 61-69. Preuzeto s https://hrcak.srce.hr/83542
MLA 8th Edition
Stipanović, Christian, et al. "KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA." NAŠE MORE, vol. 59, br. 1-2, 2012, str. 61-69. https://hrcak.srce.hr/83542. Citirano 23.06.2021.
Chicago 17th Edition
Stipanović, Christian, Daniela Gračan i Metka Bradetić. "KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA." NAŠE MORE 59, br. 1-2 (2012): 61-69. https://hrcak.srce.hr/83542
Harvard
Stipanović, C., Gračan, D., i Bradetić, M. (2012). 'KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA', NAŠE MORE, 59(1-2), str. 61-69. Preuzeto s: https://hrcak.srce.hr/83542 (Datum pristupa: 23.06.2021.)
Vancouver
Stipanović C, Gračan D, Bradetić M. KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA. NAŠE MORE [Internet]. 2012 [pristupljeno 23.06.2021.];59(1-2):61-69. Dostupno na: https://hrcak.srce.hr/83542
IEEE
C. Stipanović, D. Gračan i M. Bradetić, "KONCEPCIJA RAZVOJA U FUNKCIJI KONKURENTNOSTI MARINE FRAPA ROGOZNICA", NAŠE MORE, vol.59, br. 1-2, str. 61-69, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/83542. [Citirano: 23.06.2021.]

Sažetak
The development concept model of Marina Frapa Rogoznica is based on continuous qualitative improvement of all segments of the offer based on original and innovative solutions in order to satisfy increasingly demanding needs of nautical tourists at the dynamic market affected by the recession. Marina has to remain active in creating the future by anticipating and making changes in order to achieve competitiveness and development. Plans are being made for construction of the nautical city of Marina Resort Frapa, involving a range of diversified forms of entertainment, active holidays, animation and leisure. Simultaneously it is necessary to innovate promotion and interaction with the micro destination offer in order to provide a unique experience for nautical tourists and permanent orientation towards sustainable development.
This paper presents a quantitative and qualitative analysis of Marina Frapa on the basis of which goals are set and development strategies defined to obtain multiplication of profits.

Ključne riječi
development concept; nautical tourism; competitiveness; innovation; intellectual capital

Hrčak ID: 83542

URI
https://hrcak.srce.hr/83542

[hrvatski]

Posjeta: 2.835 *