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Review article

Searching After the Answer to an Undefined Question: Zygmunt Bauman and Sociology of Liquid Consumption

Ozren Biti ; Institute of Ethnology and Folklore Research, Zagreb, Croatia

Fulltext: croatian, pdf (364 KB) pages 109-119 downloads: 852* cite
APA 6th Edition
Biti, O. (2012). Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje. Filozofska istraživanja, 32 (1), 109-119. Retrieved from https://hrcak.srce.hr/84049
MLA 8th Edition
Biti, Ozren. "Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje." Filozofska istraživanja, vol. 32, no. 1, 2012, pp. 109-119. https://hrcak.srce.hr/84049. Accessed 28 May 2020.
Chicago 17th Edition
Biti, Ozren. "Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje." Filozofska istraživanja 32, no. 1 (2012): 109-119. https://hrcak.srce.hr/84049
Harvard
Biti, O. (2012). 'Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje', Filozofska istraživanja, 32(1), pp. 109-119. Available at: https://hrcak.srce.hr/84049 (Accessed 28 May 2020)
Vancouver
Biti O. Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje. Filozofska istraživanja [Internet]. 2012 [cited 2020 May 28];32(1):109-119. Available from: https://hrcak.srce.hr/84049
IEEE
O. Biti, "Potraga za odgovorom na nedefinirano pitanje: Zygmunt Bauman i sociologija protočne potrošnje", Filozofska istraživanja, vol.32, no. 1, pp. 109-119, 2012. [Online]. Available: https://hrcak.srce.hr/84049. [Accessed: 28 May 2020]

Abstracts
Starting from the sociological theory of Zygmunt Bauman, this paper discusses, on the one hand, the challenges of life in the so called light modernity and, on the other, the scientific reflection of various aspects of the light modernity. In this context Bauman’s theses on the effects of globalization on individual lives and the new identity politics are compared with the theses offered by sociological classics like Jean Baudrillard, Anthony Giddens and Ulrich Beck. This confrontation spawns the conclusion that Bauman’s original ideas substantially contribute to the revision of rigid sociological perspectives on society as well as the role of sociology in its analysis. Bauman questions the oppositions between production and consumption, individual and community as well as security and freedom through the idea of liquidity and mobility of society in the light modernity, which makes it difficult to sociology to respond to concrete questions and confronts it with the more complex diagnostic tasks. While individualized society requires from its members to offer biographic answers to systemic contradictions, it requires from the sociologist to search for the answer to an undefined question.

Keywords
Zygmunt Bauman; sociology; liquid modernity; consumers; identity

Hrčak ID: 84049

URI
https://hrcak.srce.hr/84049

[croatian]

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