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Pregledni rad

https://doi.org/10.5673/sip.50.1.3

Consumer Capitalism: Era of the Manufacturing of Consumer Desire

Hajrudin Hromadžić orcid id orcid.org/0000-0002-2176-6465 ; Filozofski fakultet u Rijeci, Odsjek za kulturalne studije, Rijeka, Hrvatska


Puni tekst: hrvatski pdf 570 Kb

str. 45-60

preuzimanja: 2.998

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Sažetak

The article examines the character of consumer capitalism in the light of the manufacturing of consumer desire. The problem is not discussed as a mere socio-cultural phenomenon, but also an ideological one. As such, it is placed in a historical context – the beginning of the 1920s, first in the USA and later in the rest of the so-called western cultures. Aspects which turn out to be of crucial importance in an attempt to interpret consumer capitalism are psychoanalysis, the relationship between neo-capitalism and neo-liberalism, ideology of socialism and consumer culture as well as the role of marketing/ advertising machinery in the creation of consumer fantasies.

Ključne riječi

consumer capitalism; consumer desire; marketing; advertising

Hrčak ID:

84211

URI

https://hrcak.srce.hr/84211

Datum izdavanja:

28.6.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 5.141 *