Prethodno priopćenje
https://doi.org/10.5559/di.21.2.13
The Analysis of Print and Internet Media Content on Lobbying in Croatia
Dubravka SINČIĆ ĆORIĆ
orcid.org/0000-0002-1834-5491
; Ekonomski fakultet, Zagreb
Ivan VUKOVIĆ
; Hrvatsko društvo lobista, Zagreb
Sažetak
The aim of the paper is to analyze media content about
lobbying in Croatia, in order to point to the prevailing tone
and relevance of the term "lobbying" in contemporary media
content. The authors conducted quantitative content analysis
of information published in daily and weekly newspapers,
magazines and on Internet portals. In total, 512 pieces of
content, issued in the period from 1st January 2009 until 1st
July 2010 were analyzed. Only whole articles which
contained in title or in body of the text the terms "lobbying",
"lobbyist" and/or "lobby" were analyzed. The analysis points
toward two general conclusions: (1) lobbyists and lobbying
are interesting to media, which is supported by the fact that
the amount of media content on lobbying is rather large and
increasing through time, and (2) media contents on lobbying
are different, with regards to the analysis criteria. Contents in
which lobbying represents the essence of a text are
dominantly positive in their tone, while contents in which
lobbying is not the main term, or is just partially mentioned,
are dominantly negative in their tone, regardless of the
aspect of analysis, i.e. whether lobbying is analyzed from a
political or business perspective.
Ključne riječi
lobbying; content analysis; media content
Hrčak ID:
84550
URI
Datum izdavanja:
1.4.2012.
Posjeta: 3.956 *