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Intergenerational influence and rituals - children’s behaviour with new school year

Katherine C. Sredl ; Department of Marketing Mendoza College of Business, University of Notre Dame
Ružica Butigan   ORCID icon orcid.org/0000-0003-3327-2187 ; Faculty of Economics and Business, University of Zagreb
Nataša Renko ; Faculty of Economics and Business, University of Zagreb

Puni tekst: engleski, pdf (142 KB) str. 103-116 preuzimanja: 726* citiraj
APA 6th Edition
C. Sredl, K., Butigan, R. i Renko, N. (2012). Intergenerational influence and rituals - children’s behaviour with new school year. Market-Tržište, 24 (1), 103-116. Preuzeto s https://hrcak.srce.hr/85630
MLA 8th Edition
C. Sredl, Katherine, et al. "Intergenerational influence and rituals - children’s behaviour with new school year." Market-Tržište, vol. 24, br. 1, 2012, str. 103-116. https://hrcak.srce.hr/85630. Citirano 26.09.2020.
Chicago 17th Edition
C. Sredl, Katherine, Ružica Butigan i Nataša Renko. "Intergenerational influence and rituals - children’s behaviour with new school year." Market-Tržište 24, br. 1 (2012): 103-116. https://hrcak.srce.hr/85630
Harvard
C. Sredl, K., Butigan, R., i Renko, N. (2012). 'Intergenerational influence and rituals - children’s behaviour with new school year', Market-Tržište, 24(1), str. 103-116. Preuzeto s: https://hrcak.srce.hr/85630 (Datum pristupa: 26.09.2020.)
Vancouver
C. Sredl K, Butigan R, Renko N. Intergenerational influence and rituals - children’s behaviour with new school year. Market-Tržište [Internet]. 2012 [pristupljeno 26.09.2020.];24(1):103-116. Dostupno na: https://hrcak.srce.hr/85630
IEEE
K. C. Sredl, R. Butigan i N. Renko, "Intergenerational influence and rituals - children’s behaviour with new school year", Market-Tržište, vol.24, br. 1, str. 103-116, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/85630. [Citirano: 26.09.2020.]

Sažetak
After Christmas, back-to-school is the most important season for all retailers. Yet, consumer behavior research overlooks this ritual. This paper presents findings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational influence for brands and children as marketplace actors.

Ključne riječi
Intergenerational influence; rituals; children's behaviour; back-to-school context

Hrčak ID: 85630

URI
https://hrcak.srce.hr/85630

[hrvatski]

Posjeta: 1.019 *