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An analysis of selected aspects of international business in Slovak dairies in the EU framework

Ladislav Mura
Ján Buleca orcid id orcid.org/0000-0002-6613-2167 ; Selye University in Komárno, Faculty of Economics, Bratislavská 3322, 945 01 Komárno, Slovakia
Lucia Zeleňáková
Artan Qineti
Dagmar Kozelová


Puni tekst: engleski pdf 304 Kb

str. 219-226

preuzimanja: 1.202

citiraj


Sažetak

This paper deals with an assessment of current trends in the dairy industry in Slovakia with emphasis on quality of milk products and their placement in the foreign markets. The analysis has shown that for the analysed enterprises more important stimuli exist for involvement into international business. Much greater weight is attached to regular orders from abroad, as it is supposed that they bring guaranteed sales of dairy products in foreign markets. At the same time out of 22 interviewed businesses, 15 said that business contacts of the management were helpful in establishing themselves in the international environment.

Ključne riječi

dairy; milk products; international business; European Union; Slovakia

Hrčak ID:

86918

URI

https://hrcak.srce.hr/86918

Datum izdavanja:

25.9.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.254 *