Izvorni znanstveni članak

Wood Sector Media Promotion in Some South-East European Countries

Denis Jelačić orcid.org/0000-0002-3853-3481 ; Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska
Leon Oblak ; Biotehnički fakultet Univerze u Ljubljani, Slovenija
Slavica Petrović ; Šumarski fakultet Univerziteta u Beogradu, Srbija
Maja Moro ; Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska
Andreja Pirc Barčić ; Šumarski fakultet Sveučilišta u Zagrebu, Hrvatska
Vanja Ćošić ; Ministarstvo poljoprivrede, Zagreb, Hrvatska
Živka Meloska ; Fakultet dizajna i tehnologije namještaja i interijera, Sveučilište sv. Ćirila i Metoda, Skopje, Makedonija

Sažetak

Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.

Ključne riječi

wood sector; media; media coverage; insertations; promotion investments

Hrčak ID:

86983

URI

https://hrcak.srce.hr/86983

Datum izdavanja:

27.9.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.858 *