Izvorni znanstveni članak
Marketing in Logistic System
Drago Pupovac
Ratko Zelenika
Ivan Boras
Sažetak
This scientific discussion is basically aimed at discovering the meaning of marketing in managing logistic activities in the logistic systems, in other words, to find out if and in whicih measure marketing is a factor in the growth and development of the logistic systems, conceiving the innovative logistic programmes, creating demand and examining the relations outside the logistic systems which could influence the process of planning and the efficacy of the logistic systems. The findings in this scientific discussion should present the qualitative starting points to identify kinds of logistic services as well as the standard of quality of the logistic services which should be provided with a certain logistic system and all with the aim to achieve competitive advantages through reading optimum perfomances of the logistic system at all levels.
Ključne riječi
marketing; logistic systems; logistic services; competitiveness
Hrčak ID:
8603
URI
Datum izdavanja:
27.6.2003.
Posjeta: 5.000 *