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THE INFLUENCE OF DETERMINING FACTORS ON TOURISTIC DESTINATION IMAGE

Tanja Kesić
Marija Jakeljić

Puni tekst: hrvatski, pdf (337 KB) str. 486-517 preuzimanja: 1.209* citiraj
APA 6th Edition
Kesić, T. i Jakeljić, M. (2012). UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE. Ekonomski pregled, 63 (9-10), 486-517. Preuzeto s https://hrcak.srce.hr/89335
MLA 8th Edition
Kesić, Tanja i Marija Jakeljić. "UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE." Ekonomski pregled, vol. 63, br. 9-10, 2012, str. 486-517. https://hrcak.srce.hr/89335. Citirano 05.12.2019.
Chicago 17th Edition
Kesić, Tanja i Marija Jakeljić. "UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE." Ekonomski pregled 63, br. 9-10 (2012): 486-517. https://hrcak.srce.hr/89335
Harvard
Kesić, T., i Jakeljić, M. (2012). 'UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE', Ekonomski pregled, 63(9-10), str. 486-517. Preuzeto s: https://hrcak.srce.hr/89335 (Datum pristupa: 05.12.2019.)
Vancouver
Kesić T, Jakeljić M. UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE. Ekonomski pregled [Internet]. 2012 [pristupljeno 05.12.2019.];63(9-10):486-517. Dostupno na: https://hrcak.srce.hr/89335
IEEE
T. Kesić i M. Jakeljić, "UTJECAJ DETERMINIRAJUĆIH ČIMBENIKA NA IMIDŽ TURISTIČKE DESTINACIJE", Ekonomski pregled, vol.63, br. 9-10, str. 486-517, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/89335. [Citirano: 05.12.2019.]

Sažetak
Touristic destination image presents an universally important concept for successful management of a destination on local and global markets. Aim of this paper is to define antecedents of Split image as a touristic destination, researched on the sample of foreign tourists. For this purpose existing model was adapted to specificities of Split as a touristic destination. Typical destination characteristics, such as attractions, infrastructure, educated and cordial hosts, are no longer sufficient for the positioning in touristic market. Therefore, the idea of destination image is used to differentiate destination from competition and create a unique positioning in consumer mindset in order to generate visits and loyalty. In this paper authors tested the model from literature (Baloglu & McCleary, 2009., and Beerli & Martin, 2004.) which starts from informational-communicational, demographic and motivational factors which influence cognitive and effective image components, and subsequently the overall destination image.

Ključne riječi
touristic destination image; determinants of touristic image destination; Split image as touristic destination

Hrčak ID: 89335

URI
https://hrcak.srce.hr/89335

[hrvatski]

Posjeta: 2.405 *