Izvorni znanstveni članak
Satisfaction with visit to tourism attractions
Josef Navrátil
orcid.org/0000-0002-4600-1012
; Department of Trade and Tourism, Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic
Kamil Pícha
; Department of Trade and Tourism, Faculty of Economics, University of South Bohemia, České Budějovice, Czech Republic
Jana Navrátilová
; Department of Botany and Zoology, Faculty of Science, Masaryk University, Brno, Czech Republic
Sažetak
The aim of this study is to assess the impact of a several factors on satisfaction with a visit to water-based natural attractions. After reviewing relevant studies, it was hypothesized that satisfaction is influenced by push motivations, pull motivations, on-site experience, perceived quality and perceived values of visit. As a method of data reduction, the factor analysis based on principal component analysis was used for multi-item constructs (push motivations, pull motivations, on-site experience, and perceived quality). Three factors of pull motivation (pleasant 'natural' environment, heritage and culture, accessibility), two factors of push motivation (social gathering, escape), one factor of on-site experience (pleasure), and one factor of perceived quality (commonplaceness) were used in further analyses. A satisfaction model was constructed and tested through a two-stage structural modelling process with the maximum likelihood of estimation method. Multiple indicators were used only for exogenous constructs; all endogenous constructs were indicated by a single indicator – in cases of value and satisfaction by those directly measured. The results confirmed the causal path: pull motivation → perceived quality → perceived value → satisfaction, but indicated the on-site experience as a simultaneously effecting mediation element: pull motivation → perceived quality → on-site experience → perceived value → satisfaction. However, the linkage of push motives on the causal chain of predictors of satisfaction was not proved.
Ključne riječi
motivation; satisfaction; experience; perception; the Chech Republic
Hrčak ID:
94258
URI
Datum izdavanja:
21.12.2012.
Posjeta: 1.979 *