APA 6th Edition Krajnovic, A., Bosna, J. & Jasic, D. (2012). POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA. Tranzicija, 14 (30), 1-14. Retrieved from https://hrcak.srce.hr/94569
MLA 8th Edition Krajnovic, Aleksandra, et al. "POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA." Tranzicija, vol. 14, no. 30, 2012, pp. 1-14. https://hrcak.srce.hr/94569. Accessed 30 Oct. 2020.
Chicago 17th Edition Krajnovic, Aleksandra, Jurica Bosna and Drazen Jasic. "POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA." Tranzicija 14, no. 30 (2012): 1-14. https://hrcak.srce.hr/94569
Harvard Krajnovic, A., Bosna, J., and Jasic, D. (2012). 'POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA', Tranzicija, 14(30), pp. 1-14. Available at: https://hrcak.srce.hr/94569 (Accessed 30 October 2020)
Vancouver Krajnovic A, Bosna J, Jasic D. POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA. Tranzicija [Internet]. 2012 [cited 2020 October 30];14(30):1-14. Available from: https://hrcak.srce.hr/94569
IEEE A. Krajnovic, J. Bosna and D. Jasic, "POSSIBILITIES AND CONSTRAINTS OF REGION BRANDING IN TOURISM – THE CASE OF DALMATIA", Tranzicija, vol.14, no. 30, pp. 1-14, 2012. [Online]. Available: https://hrcak.srce.hr/94569. [Accessed: 30 October 2020]
Abstracts This paper presents the authors' original model for branding the region as an umbrella brand in tourism, in line with the Gad's 4 dimension branding. Dalmatia, as the Croatia's region featuring most of natural and cultural-historical tourism attractions, has served as the model for the development and marketing management of the tourism system, with the aim of branding the region. According to the authors' model, the region is an "umbrella brand" consisting of different but mutually interrelated tourism clusters. Each of them develops their "point-of-parity" that makes them part of the region and which is characteristic for the region, as well as the "point-of-difference", i.e. their own recognisable image within the tourism region, in accordance with the principles of sustainable development in tourism. Furthermore, the paper presents a comparative analysis of the tourism turnover between Dalmatia and Istria, kindred and nearby Croatian tourism region. Although it is geographically much smaller and featuring less natural and cultural-historic attributes, Istria has so far achieved better results in tourism than Dalmatia, due to a better structured marketing and management model, compared with Dalmatia which is fragmented by administrative boundaries. Finally, the authors have made a critical analysis of constraints that impede the development of similar marketing and management models in the tourism industry of Croatia and, it is assumed, in other post-transition countries.