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Izvorni znanstveni članak
https://doi.org/10.7906/indecs.11.1.10

Perceived Barriers to E-commerce: Empirical Evidence from EU Countries

Vanja Šimičević ; Department of Sociology, Centre for Croatian Studies – University of Zagreb
Božidar Jaković ; Department of Informatics, Faculty of Economics and Business – University of Zagreb
Josip Ježovita ; Department of Sociology, Centre for Croatian Studies – University of Zagreb

Puni tekst: engleski, pdf (500 KB) str. 123-130 preuzimanja: 870* citiraj
APA 6th Edition
Šimičević, V., Jaković, B. i Ježovita, J. (2013). Perceived Barriers to E-commerce: Empirical Evidence from EU Countries. Interdisciplinary Description of Complex Systems, 11 (1), 123-130. https://doi.org/10.7906/indecs.11.1.10
MLA 8th Edition
Šimičević, Vanja, et al. "Perceived Barriers to E-commerce: Empirical Evidence from EU Countries." Interdisciplinary Description of Complex Systems, vol. 11, br. 1, 2013, str. 123-130. https://doi.org/10.7906/indecs.11.1.10. Citirano 10.07.2020.
Chicago 17th Edition
Šimičević, Vanja, Božidar Jaković i Josip Ježovita. "Perceived Barriers to E-commerce: Empirical Evidence from EU Countries." Interdisciplinary Description of Complex Systems 11, br. 1 (2013): 123-130. https://doi.org/10.7906/indecs.11.1.10
Harvard
Šimičević, V., Jaković, B., i Ježovita, J. (2013). 'Perceived Barriers to E-commerce: Empirical Evidence from EU Countries', Interdisciplinary Description of Complex Systems, 11(1), str. 123-130. https://doi.org/10.7906/indecs.11.1.10
Vancouver
Šimičević V, Jaković B, Ježovita J. Perceived Barriers to E-commerce: Empirical Evidence from EU Countries. Interdisciplinary Description of Complex Systems [Internet]. 2013 [pristupljeno 10.07.2020.];11(1):123-130. https://doi.org/10.7906/indecs.11.1.10
IEEE
V. Šimičević, B. Jaković i J. Ježovita, "Perceived Barriers to E-commerce: Empirical Evidence from EU Countries", Interdisciplinary Description of Complex Systems, vol.11, br. 1, str. 123-130, 2013. [Online]. https://doi.org/10.7906/indecs.11.1.10

Sažetak
Internet usage is growing rapidly among the world. Furthermore, Internet usage is widely accepted among EU countries’ citizens. In this paper intend is to research to what extent Internet sales by individuals is influenced by the barriers people perceive to buying/ordering over the Internet, using of Internet, and level of computer/Internet skills them posses. A data source for that research Eurostat database will be used. For investigating the research question the multiple linear regression models will be applied. As dependent variable percentage of individuals who used Internet for buying goods and/or services within last 3 months will be used. As independent variables following will be used:
(1) perceived barriers are used for analysis, (2) level of computer skills, (3) level of Internet skills, and (4) level of Internet usage. The percentage of the individuals who bought goods/services over the Internet within last 3 months and factors: giving personal details over the Internet, level of necessary computer usage skills, and lack of necessary computer usage skills have been found to be statistically significant. In this research both hypotheses can be accepted, thus confirming that buying over the Internet in EU countries is influenced both by the level of individuals’ skills and the level of perceived barriers.

Ključne riječi
e-commerce; online sale; internet; European Union; regression analysis

Hrčak ID: 96061

URI
https://hrcak.srce.hr/96061

Posjeta: 1.321 *