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Media studies, Vol.3 No.6 December 2012.

Original scientific paper

Understanding Online Audio-Visual Content: A European Initiative, Media Literacy and the User

Sian Barber ; Royal Holloway, University of London, London UK

Fulltext: english, pdf (316 KB) pages 28-40 downloads: 509* cite
Barber, S. (2012). Understanding Online Audio-Visual Content: A European Initiative, Media Literacy and the User. Medijske studije, 3(6), 28-40. Retrieved from

Recent debates about media literacy and the internet have begun to acknowledge the importance of active user-engagement and interaction. It is not enough simply to access material online, but one must also be able to comment upon it and re-use it. Yet how do these new user expectations fit within digital initiatives which increase access to audio-visual-content but which prioritise access, preservation of archives and online research rather than active user-engagement? This article will address these issues of media literacy in relation to audio-visual content. It will consider how these issues are currently being addressed, focusing particularly on the high-profile European initiative EUscreen. EUscreen brings together 20 European television archives into a single searchable database of over 40,000 digital items. Yet creative re-use restrictions and copyright issues prevent users from re-working the material they find on the site. Instead of re-use, EUscreen offers access and detailed contextualisation of its collection of material. But if the emphasis for resources within an online environment no longer rests upon access but on user-engagement, what does EUscreen and similar sites have to offer to different users?

archive; audio-visual sources; cultural heritage; European television media literacy

Hrčak ID: 96351



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