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Original scientific paper

THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY

Majda Bastič ; Faculty of Economics and Business, University of Maribor, Maribor, Slovenia
Slavka Gojčič ; Go-spa S. d.o.o, Ptuj, Slovenia

Fulltext: english, pdf (240 KB) pages 14-22 downloads: 1.026* cite
APA 6th Edition
Bastič, M. & Gojčič, S. (2011). THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY. Croatian Operational Research Review, 2 (1), 14-22. Retrieved from https://hrcak.srce.hr/96604
MLA 8th Edition
Bastič, Majda and Slavka Gojčič. "THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY." Croatian Operational Research Review, vol. 2, no. 1, 2011, pp. 14-22. https://hrcak.srce.hr/96604. Accessed 20 Oct. 2021.
Chicago 17th Edition
Bastič, Majda and Slavka Gojčič. "THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY." Croatian Operational Research Review 2, no. 1 (2011): 14-22. https://hrcak.srce.hr/96604
Harvard
Bastič, M., and Gojčič, S. (2011). 'THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY', Croatian Operational Research Review, 2(1), pp. 14-22. Available at: https://hrcak.srce.hr/96604 (Accessed 20 October 2021)
Vancouver
Bastič M, Gojčič S. THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY. Croatian Operational Research Review [Internet]. 2011 [cited 2021 October 20];2(1):14-22. Available from: https://hrcak.srce.hr/96604
IEEE
M. Bastič and S. Gojčič, "THE ECOLOGICAL MOTIVATION OF TOURISTS AS A DETERMINANT OF THE TOURISTS’ LOYALTY", Croatian Operational Research Review, vol.2, no. 1, pp. 14-22, 2011. [Online]. Available: https://hrcak.srce.hr/96604. [Accessed: 20 October 2021]

Abstracts
Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality on the tourists’ loyalty to eco-hotels. The tourists spent their holidays in Austrian hotels with ecolabel and in Slovenian hotels were targeted and a total of 611 tourists participated in the study. The study reveals that the perceived service quality and ecobehaviour of hotel staff are the main determinants of the tourists’ loyalty. The comparison analysis between
Austrian and Slovenian hotels indicates that the guests of Austrian hotels with ecolabel are more loyal and ecologically motivated than guests of Slovenian hotels without ecolabel.

Keywords
loyalty; ecological motivation; hotel service quality; tourism

Hrčak ID: 96604

URI
https://hrcak.srce.hr/96604

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