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YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA

Anita Ciunova-Shuleska
Marija Grishin
Nikolina Palamidovska

Puni tekst: engleski, pdf (2 MB) str. 1067-1078 preuzimanja: 472* citiraj
APA 6th Edition
Ciunova-Shuleska, A., Grishin, M. i Palamidovska, N. (2012). YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA. Economic research - Ekonomska istraživanja, 25 (4), 1067-1078. Preuzeto s https://hrcak.srce.hr/97041
MLA 8th Edition
Ciunova-Shuleska, Anita, et al. "YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA." Economic research - Ekonomska istraživanja, vol. 25, br. 4, 2012, str. 1067-1078. https://hrcak.srce.hr/97041. Citirano 21.09.2021.
Chicago 17th Edition
Ciunova-Shuleska, Anita, Marija Grishin i Nikolina Palamidovska. "YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA." Economic research - Ekonomska istraživanja 25, br. 4 (2012): 1067-1078. https://hrcak.srce.hr/97041
Harvard
Ciunova-Shuleska, A., Grishin, M., i Palamidovska, N. (2012). 'YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA', Economic research - Ekonomska istraživanja, 25(4), str. 1067-1078. Preuzeto s: https://hrcak.srce.hr/97041 (Datum pristupa: 21.09.2021.)
Vancouver
Ciunova-Shuleska A, Grishin M, Palamidovska N. YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA. Economic research - Ekonomska istraživanja [Internet]. 2012 [pristupljeno 21.09.2021.];25(4):1067-1078. Dostupno na: https://hrcak.srce.hr/97041
IEEE
A. Ciunova-Shuleska, M. Grishin i N. Palamidovska, "YOUNG PEOPLE’S ATTITUDES TOWARD MOBILE PHONES IN THE REPUBLIC OF MACEDONIA", Economic research - Ekonomska istraživanja, vol.25, br. 4, str. 1067-1078, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/97041. [Citirano: 21.09.2021.]

Sažetak
This study explores the mobile phones’ attitudes and usage habits of young people in the Republic of Macedonia. The data from the survey were subjected to exploratory factor analysis, cluster analysis and ANOVA. The factor analysis identified five different factors interpreted as: fashion/status, dependency, added value, safety/security and negatives. Cluster analysis produced two segments: involved mobile phones users and indifferent mobile phone users. The ANOVA test revealed differences in the mobile phone attitudes regarding years of mobile phone use, number of calls per day and the average duration of a call. The results provide useful implications for development of effective marketing strategies.

Ključne riječi
mobile phones; attitudinal factors; customer segments

Hrčak ID: 97041

URI
https://hrcak.srce.hr/97041

[hrvatski]

Posjeta: 913 *