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Original scientific paper

MODELLING OF ONLINE GROUP DISCOUNTS

Karlo Kotarac ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Zrinka Lukač   ORCID icon orcid.org/0000-0003-2986-6345 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Fulltext: english, pdf (99 KB) pages 99-108 downloads: 362* cite
APA 6th Edition
Kotarac, K. & Lukač, Z. (2013). MODELLING OF ONLINE GROUP DISCOUNTS. Croatian Operational Research Review, 4 (1), 99-108. Retrieved from https://hrcak.srce.hr/97387
MLA 8th Edition
Kotarac, Karlo and Zrinka Lukač. "MODELLING OF ONLINE GROUP DISCOUNTS." Croatian Operational Research Review, vol. 4, no. 1, 2013, pp. 99-108. https://hrcak.srce.hr/97387. Accessed 14 Oct. 2019.
Chicago 17th Edition
Kotarac, Karlo and Zrinka Lukač. "MODELLING OF ONLINE GROUP DISCOUNTS." Croatian Operational Research Review 4, no. 1 (2013): 99-108. https://hrcak.srce.hr/97387
Harvard
Kotarac, K., and Lukač, Z. (2013). 'MODELLING OF ONLINE GROUP DISCOUNTS', Croatian Operational Research Review, 4(1), pp. 99-108. Available at: https://hrcak.srce.hr/97387 (Accessed 14 October 2019)
Vancouver
Kotarac K, Lukač Z. MODELLING OF ONLINE GROUP DISCOUNTS. Croatian Operational Research Review [Internet]. 2013 [cited 2019 October 14];4(1):99-108. Available from: https://hrcak.srce.hr/97387
IEEE
K. Kotarac and Z. Lukač, "MODELLING OF ONLINE GROUP DISCOUNTS", Croatian Operational Research Review, vol.4, no. 1, pp. 99-108, 2013. [Online]. Available: https://hrcak.srce.hr/97387. [Accessed: 14 October 2019]

Abstracts
Web pages for group discounts have become very popular in the past few years. In this paper we concentrate on the group discounts for the service industry in which a quality of the service plays an important role in retaining customers which in return affects business profitability. We present a model of the group discount offer from a merchant’s point view. A merchant decides about the size of the discount offered, having in mind quality of the service offered which is affected by the number of customers who use the service. Finally, we derive the first order optimality conditions.

Keywords
Group shopping; Group discount; Voucher

Hrčak ID: 97387

URI
https://hrcak.srce.hr/97387

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