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Efficiency of PR communication in establishing links between archives and students: case study of the State Archives in Zadar

Goran Pavelin ; Department of Tourism and Communication Studies, University of Zadar, Croatia

Puni tekst: hrvatski, pdf (88 KB) str. 197-216 preuzimanja: 382* citiraj
APA 6th Edition
Pavelin, G. (2012). Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru. Libellarium, 5 (2), 197-216. Preuzeto s https://hrcak.srce.hr/99329
MLA 8th Edition
Pavelin, Goran. "Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru." Libellarium, vol. 5, br. 2, 2012, str. 197-216. https://hrcak.srce.hr/99329. Citirano 01.10.2020.
Chicago 17th Edition
Pavelin, Goran. "Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru." Libellarium 5, br. 2 (2012): 197-216. https://hrcak.srce.hr/99329
Harvard
Pavelin, G. (2012). 'Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru', Libellarium, 5(2), str. 197-216. Preuzeto s: https://hrcak.srce.hr/99329 (Datum pristupa: 01.10.2020.)
Vancouver
Pavelin G. Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru. Libellarium [Internet]. 2012 [pristupljeno 01.10.2020.];5(2):197-216. Dostupno na: https://hrcak.srce.hr/99329
IEEE
G. Pavelin, "Učinkovitost PR komuniciranja u povezivanju arhiva i studenata: primjer Državnog arhiva u Zadru", Libellarium, vol.5, br. 2, str. 197-216, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/99329. [Citirano: 01.10.2020.]

Sažetak
The aim of the paper is to highlight the changing role of archives and to use the case study to indicate the lacking communication with students due to the absence of PR activities, as well as to point to the difficulties of access to digital archival materials needed for student research. Using PR strategies the archives can sensitise the public for its material through different public programmes, exhibitions and fostering goodmedia relations. The archives try to develop good relations with target groups, in this case with students as potential users, taking into consideration their research needs and materials they are interested in. Research findings on student needs for archival data are extremely rare, even in recent American research. Therefore, we conducted this research using a questionnaire for students of four departments of the University of Zadar (geography, history, art history, tourism and communication), who were users of the State Archives in Zadar. The research results show whether the subjects use archival material, for what purposes, and what other resources they used prior to archival material. It also provides information on the level of familiarity with online archival material and use of web pages with archival resources. We can conclude that the students in Zadar are not well acquainted with the digital resources and use them rarely for their research purposes. The situation can be improved by having the State Archives in Zadar take a more proactive role in identifying target groups of students, their user profiles, difficulties they face, and by allowing a more flexible access to archival material. In addition to goo d relations with the Department of Information Sciences, the Archives should foster links with other departments and include them in planning and implementation of their programmes.

Ključne riječi
archives; archival material; State Archives in Zadar; University of Zadar; students; PR communication

Hrčak ID: 99329

URI
https://hrcak.srce.hr/99329

[hrvatski]

Posjeta: 754 *