Izvorni znanstveni članak
SILENT VOICE, IN THE MORNING IN AMERICA: THE 2011 ELECTION CAMPAIGN IN CROATIA
Suzana Kunac
; Av. Marina Držića 66 b, 10 000 Zagreb, Hrvatska
Dražen Lalić
; Fakultet političkih znanosti Sveučilišta u Zagrebu, Zagreb, Hrvatska
Martina Andrijević
orcid.org/0000-0003-3717-0903
; Banjolska 7, 10 040 Zagreb, Hrvatska
Sažetak
The paper presents results of the research into main messages of the 2011
parliamentary election campaign in Croatia. Contents analysis of television
adverts and billboards show that the campaign was defined more by utilitarian
marketing than by ambition to improve the democratic process and enhance
debate on important social issues. In interpreting the results, we use
the theoretical approach of Americanization, developed in the framework of
contemporary political communication. The research has shown that there has
been much more modernization in communication skills and technics used
during the campaign, and much less when it comes to political contents. The
paradox of this campaign was that it failed to focus on issues such as economic
crisis and the struggle against corruption, although there has been a
wide consensus that these were the main issues of political and social life at
the time of elections.
Ključne riječi
election campaign; americanization; political marketing; HDZ; Kukuriku coalition
Hrčak ID:
103955
URI
Datum izdavanja:
18.6.2013.
Posjeta: 1.913 *