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Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships

Matevž Rašković   ORCID icon orcid.org/0000-0001-5311-4050 ; Faculty of Economics, University of Ljubljana
Maja Makovec Brenčič ; Faculty of Economics, University of Ljubljana
Anuška Ferligoj ; Faculty of Social Sciences, University of Ljubljana
Jan C. Fransoo ; School of Industrial Engineering, Eindhoven University of Technology

Puni tekst: engleski, pdf (244 KB) str. 37-50 preuzimanja: 480* citiraj
APA 6th Edition
Rašković, M., Makovec Brenčič, M., Ferligoj, A. i C. Fransoo, J. (2013). Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships. Market-Tržište, 25 (1), 37-50. Preuzeto s https://hrcak.srce.hr/104091
MLA 8th Edition
Rašković, Matevž, et al. "Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships." Market-Tržište, vol. 25, br. 1, 2013, str. 37-50. https://hrcak.srce.hr/104091. Citirano 16.11.2019.
Chicago 17th Edition
Rašković, Matevž, Maja Makovec Brenčič, Anuška Ferligoj i Jan C. Fransoo. "Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships." Market-Tržište 25, br. 1 (2013): 37-50. https://hrcak.srce.hr/104091
Harvard
Rašković, M., et al. (2013). 'Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships', Market-Tržište, 25(1), str. 37-50. Preuzeto s: https://hrcak.srce.hr/104091 (Datum pristupa: 16.11.2019.)
Vancouver
Rašković M, Makovec Brenčič M, Ferligoj A, C. Fransoo J. Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships. Market-Tržište [Internet]. 2013 [pristupljeno 16.11.2019.];25(1):37-50. Dostupno na: https://hrcak.srce.hr/104091
IEEE
M. Rašković, M. Makovec Brenčič, A. Ferligoj i J. C. Fransoo, "Relationship learning as a dimension of relationship quality: tentative evidence from transnational buyer-supplier relationships", Market-Tržište, vol.25, br. 1, str. 37-50, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/104091. [Citirano: 16.11.2019.]

Sažetak
While relationship learning has been addressed in marketing theory, it has not yet been explored as a possible dimension of the second-order construct of relationship quality (RQ). This construct has so far been mostly conceptualized to consist of trust and commitment, sometimes also satisfaction; however, some see the latter more as a consequence of the former two. Additionally, while RQ and its multidimensionality have been researched in the marketing literature, this area has remained virtually unexplored in the supply and operations management literature. The purpose of this paper is to analyze the multidimensional nature of the second-order construct of RQ in a particular setting of transnational corporation (TNC) buyer-supplier relationships. Our paper aims to determine if relationship learning can be considered an important dimension of RQ, alongside trust and commitment. In our study of relationship learning, we follow Jean, Sinkovics and Kim (2010) and Jean and Sinkovics (2010), who have focused on the governance aspect of relationship learning in managing supply performance outcomes. We employ an indirect testing approach by testing RQ as a second-order reflective construct comprised of trust, commitment and relationship within a simple variance-based Structural Equation Modeling (SEM). Our results confirm that relationship learning is an important dimension of the second-order construct of RQ. This was done on a tentative sample of 11 TNC purchasing managers and 55 evaluated suppliers, albeit with some research limitations which we acknowledge. Our research calls for additional cross-validation of our tentative results.

Ključne riječi
relationship quality; relationship learning; trust; commitment; buyer-supplier relationships; transnational company; variance-based structural equation modeling

Hrčak ID: 104091

URI
https://hrcak.srce.hr/104091

[hrvatski]

Posjeta: 692 *