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Stručni rad
https://doi.org/10.5559/di.22.2.05

Two Paradigms Explaining Cognitive Bias in Decision-Making: "Behavioral Economics" and "Ecological Rationality"

Darko POLŠEK   ORCID icon orcid.org/0000-0002-2142-4756 ; Filozofski fakultet ZagrebIvana Lučića 3
Marko BOKULIĆ ; Sveučilište u Regensburgu

Puni tekst: hrvatski, pdf (203 KB) str. 303-323 preuzimanja: 1.382* citiraj
APA 6th Edition
POLŠEK, D. i BOKULIĆ, M. (2013). Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost". Društvena istraživanja, 22 (2), 303-323. https://doi.org/10.5559/di.22.2.05
MLA 8th Edition
POLŠEK, Darko i Marko BOKULIĆ. "Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost"." Društvena istraživanja, vol. 22, br. 2, 2013, str. 303-323. https://doi.org/10.5559/di.22.2.05. Citirano 07.12.2019.
Chicago 17th Edition
POLŠEK, Darko i Marko BOKULIĆ. "Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost"." Društvena istraživanja 22, br. 2 (2013): 303-323. https://doi.org/10.5559/di.22.2.05
Harvard
POLŠEK, D., i BOKULIĆ, M. (2013). 'Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost"', Društvena istraživanja, 22(2), str. 303-323. https://doi.org/10.5559/di.22.2.05
Vancouver
POLŠEK D, BOKULIĆ M. Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost". Društvena istraživanja [Internet]. 2013 [pristupljeno 07.12.2019.];22(2):303-323. https://doi.org/10.5559/di.22.2.05
IEEE
D. POLŠEK i M. BOKULIĆ, "Dvije paradigme objašnjenja kognitivnih pristranosti u odlučivanju: "bihevioralna ekonomija" i "ekološka racionalnost"", Društvena istraživanja, vol.22, br. 2, str. 303-323, 2013. [Online]. https://doi.org/10.5559/di.22.2.05

Sažetak
In this paper the authors review a variety of empirical findings, research directions and tenets of two paradigms in heuristics and bias research: of behavioral economics (following Kahneman and Tversky's findings), and of the "less-is-more", i.e. ecological rationality research (which follows findings by G. Gigerenzer). While explaining empirical research in behavioral economics (BE), the authors describe a "classical economic" model of rationality, the rational choice theory, which is contradicted by results in behavioral economics. BE researchers use rational choice theory as a norm, so their findings are typically explained or documented by "insufficient adjustment" to, or by a bias from the rational norm. The second paradigm, however typically documents "sufficiently good" decisions made while using "simple, frugal and smart" heuristics, such as "take-the- -best". It claims that "irrationality" in decision-making stems from the inappropriate application of the given heuristics in ecologically unsuitable situations.

Ključne riječi
Behavioral economics; heuristics; bias; fast-and-frugal heuristics; Kahneman; Tversky; Gigerenzer

Hrčak ID: 105464

URI
https://hrcak.srce.hr/105464

[hrvatski]

Posjeta: 2.182 *