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Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies

Michael Kunczik ; Institute of Communications, Johannes Gutenberg University, Mainz, Germany

Puni tekst: engleski, pdf (689 KB) str. 12-32 preuzimanja: 507* citiraj
APA 6th Edition
Kunczik, M. (2013). Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies. Medijske studije, 4 (7), 12-32. Preuzeto s https://hrcak.srce.hr/105936
MLA 8th Edition
Kunczik, Michael. "Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies." Medijske studije, vol. 4, br. 7, 2013, str. 12-32. https://hrcak.srce.hr/105936. Citirano 16.10.2019.
Chicago 17th Edition
Kunczik, Michael. "Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies." Medijske studije 4, br. 7 (2013): 12-32. https://hrcak.srce.hr/105936
Harvard
Kunczik, M. (2013). 'Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies', Medijske studije, 4(7), str. 12-32. Preuzeto s: https://hrcak.srce.hr/105936 (Datum pristupa: 16.10.2019.)
Vancouver
Kunczik M. Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies. Medijske studije [Internet]. 2013 [pristupljeno 16.10.2019.];4(7):12-32. Dostupno na: https://hrcak.srce.hr/105936
IEEE
M. Kunczik, "Currencies, National Images and National Identities: Public Relations for and against Currencies – Historical Experiences from Germany, the Case of the Euro and the Role of Rating Agencies", Medijske studije, vol.4, br. 7, str. 12-32, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/105936. [Citirano: 16.10.2019.]

Sažetak
My thesis is that, in the “age of markets” in Europe the Euro is of central importance for creating (or destroying already established) structures of European identity (at least in parts of Europe – with Great Britain taking a very remote position). I emphasize the theoretical aspects (Aftalion´s Psychological Theory of Exchange Rates; Simmel: Philosophie des Geldes) to emphasize the importance of PR. I concentrate on historical cases – mainly German experiences – e.g. the campaign against the Rubel; the ideas of Ivy Lee; the PR-campaigns of the Nazi-government to fight inflation. The introduction of the German Mark (“die Deutsche Mark”), which became a central aspect of German national identity, and the campaign to give up this currency (“harte Währung”) in order to introduce the “weak” Euro. In this context I discuss campaigns against the Euro (“only idiots want the Euro”). In the final remarks I refer to the role of rating agencies and trust in currencies and countries. It is my thesis that the analysts of the rating agencies live in a “world of literary images” and are acting in a completely irresponsible way (but even more incompetent are the politicians accepting the ratings without knowing anything about the problem of commensuration).

Ključne riječi
Euro; currencies; national identity; public relations; rating agencies

Hrčak ID: 105936

URI
https://hrcak.srce.hr/105936

[hrvatski]

Posjeta: 880 *